Started at a kiddush. Now feeding Jerusalem every Shabbat.
One man. One shul. One very honest crowd of mispallelim.
How It Started
The herring at his shul's kiddush wasn't good enough. So he fixed it.
It started the way most good things do — with a problem that bothered someone enough to actually do something about it.
The herring at his shul's weekly kiddush was, to put it diplomatically, not great. So he started making his own. Brought it in. Let people try it. And then sat back and listened to the feedback — which our fellow mispallelim were more than happy to give.
Week after week, the recipe got better. The cures got more refined. Word spread beyond the shul. Friends started asking if they could order some. Then their families. Then their neighbours.
One year in, Berel's Herring Co. delivers across Jerusalem every Shabbat — 19 varieties of herring and salmon, plus catering boards for events of every size.
How We Do It
The stubborn way is the right way.
No shortcuts. No outsourcing. No compromises on time.
We source carefully
Every batch starts with quality fish. We don't compromise here — the final product is only as good as what goes in.
We cure in-house
Everything is cured in Jerusalem, by us, using our own recipes. No factories, no third parties, no mystery ingredients.
We give it time
Good curing takes time. We don't rush it. Every variety has its own schedule and we stick to it.
We deliver fresh
Every order is made for the week it goes out. Nothing sits around. Your Shabbat table gets the same freshness as week one.
What We Make
Something for every Shabbos table.
Herring
11 varieties. Classic schmaltz, cream, spicy, Swedish-style, honey mustard and more. The foundation of any serious Shabbat table.
Shop Herring
Cured Salmon
5 varieties. Classic, cream, spicy, sticky bites, and dill pepper. Cured the same way as our herring — slowly, carefully, in Jerusalem.
Shop Salmon
Catering Boards
3 sizes. For Shabbat meals, sheva brachos, bar mitzvahs, weddings — any event that deserves a proper fish spread.
View BoardsEnough reading. Try the herring.
Order for this Shabbat — delivery across Jerusalem.